November 2023 - Present
Chief Marketing Officer (Contract)
Kaleidoscope Hair Care: A celebrity founded multi-cultural personal care brand in the USA
Curated and oversee the marketing team
Developed and managing the company's first marketing budget. Directing a $4 million marketing budget, orchestrating comprehensive strategies and initiatives
Strategizing company structure and processes. Implementing team development strategies, optimizing processes, and fostering cohesive interdepartmental communication to align marketing, sales, and operations.
Expanding the company's reach and the way they market. Engineering an Omni-channel strategy, transforming the brand from a social media-centric entity to a multifaceted lifestyle brand with digital and physical touch points with a focus on reaching new audiences via email, ads, and experiential marketing.
Preparation for acquisition. Acting as a pivotal resource in positioning the company for potential acquisition or sale.
January 2023 -
SENIOR VICE PRESIDENT
Young King Hair Care: The leading multi-cultural personal care brand for young men in the USA.
Oversaw and managed the company’s marketing department and initiatives.
Developed and oversaw the marketing department's talent, goals, and budget. Curated the talent roadmap, executed a hiring initiative to bring on necessary headcount, and proposed and managed the annual marketing budget.
Strategized the company's first campaign calendar. Determined necessary campaign initiatives that both supported the retail and homegrown selling channels across irl/digital landscapes.
Developed an innovation roadmap. Curated the company's next go to market strategy plan for new product development.
Repurposed the company's digital footprint and visual branding. Refreshed the brands visual irl and digitally as well as proposed new digital outputs ie. web design, email display, tradeshow presentation, and social.
July 2020 - 2022
VP OF GLOBAL BRAND MARKETING & GROWTH
House of Cheatham: A pioneer and champion global consumer goods company. Manufactures + Markets personal care products in North America, Brazil, Caribbean, Africa, Europe, and Australia
Building the company’s upcoming star performing products + brands.
To fulfill need for growth I proposed, strategized, and created the company’s first Business Development and Innovation Division.
Focused the company on revenue growth, with planned increase of $10-$15 million in the next 2 years.
Developed the company’s first social responsibility footprint strategy.
Founded the company’s newest brand to be launched this year.
March 2018 - July 2020
GLOBAL MARKETING BRAND & PRODUCT DEVELOPMENT DIRECTOR
House of Cheatham
Spearheaded and revived the company’s largest brand via Brand Management, Product Development, and
Promotional + Strategic Direction.
Upon my takeover the brand was profiting at $13 million. I Increased the brand's profitability by 73% within 11 months in 2018, with an additional increase of 68% in 2019. In 2021 sales reached $70 million. This was accomplished by my selling into new doors and the development of the brand’s newly integrated e-commerce channel.
Re-developed and refreshed the brand's presence on and offline.
Organically built the brand’s massive social media following from 10k followers to over 200k in less than 2 years, as well as launched our international market pages.
Developed and executed the company’s most prominent campaigns and community programming to date, garnering industry and consumer interest.
Developed the brand’s first Influencer, PR strategy, and programming with trackable KPI’s both domestically and internationally
Managed and developed the South African market for 3 months tripling the size of the business.
June 2017 - March 2018
NATIONAL ACCOUNT DIRECTOR
Broadway Enterprises, Inc. : A global leading legacy supplier of multi-cultural hair accessories, beauty supplies, and general merchandise.
Oversaw and managed the company’s national accounts for all distribution channels.
Increased business by 30% via negotiating the company's largest distribution agreement to date with Rite-Aid and Walmart.
Increasing their shelf space by 400% in all demographically relevant anchor store locations.
Introduced a new inventory and allocation management methodology.
Created the company's first hierarchy in order to better manage supply and demand.
Assisted in the product development of the companies top 4 selling sku's.
Developed the company’s first Marketing strategy and Push/Pull programming.
March 2016 - Dec 2017
SR. MARKETING MANAGER
The Home Depot : The leading home improvement retailer in the United States, supplying tools, construction products, appliances, and services.
Directed the promotional pricing and programming for the largest volume category- major appliances, and owned the ROI metrics.
Increased business via promotional and pricing programming that supported the overall omnichannel strategy.This yielded the categories' largest comps to date +11% in sales + 10 basis points. Netting over $1.2 million over the course of 10 months.
Developed new promotional strategy and processes that improved ROI.
Created the company's most successful and still used promotional programming for the category - Real Time Special Buy pricing based on inventory flow.
Developed vendor relationships and partnered with them on our internal pricing strategy.
Improved process via implementation of more efficient reporting practices, and KPI delivery methods.
Educated the merchants on proper quantitative methods for evaluation of promotional events.
April 2015 - March 2016
Spearheaded the company's first
multi-branded luxury goods format ideation and launch
BUYER (LUXURY BRANDS)
Paradies Lagardére : The leading global travel retailer and restaurateur.
Proposed and executed the opening of Corsa Collections via strategic planning and development. I launched this new store format globally in major airports.
Independently led the buying process and merchandise selection with a goal of producing the most profitable and optimal opening mix for the targeted consumer. This led to my being awarded Merchant of the month 2 months in a row.
Managed all new vendor and item setups for the new business venture.
Curated visuals, designed the store layout, and oversaw all interior design and visual merchandising practices.
Oversaw the sales, trend, inventory, replenishment and planning analysis for secondary mono branded store concepts: Brighton, Brooks Brothers, Spanx
June 2014 - Aug 2015
Major contributor to the launch of the companies ecommerce division and digital distribution and marketing roadmap.
TJX Companies, Inc. : The leading global off-price retailer owning well known stores TJ Maxx, Marshalls, Homgoods, and Sierra Trading Post
1 of 10 team members responsible for the organization’s launch of TJMAXX.com
Enthusiastically led category launch teams for Luggage, Cold Weather Accessories, Jewelry, Gift Giving, Sunglasses, and Home on TjMaxx.com that together produced over $5 million in sales.
Drove sales for the E-commerce division via usage of strategic business tools to analyze sales/inventory trends, product, business needs, competition, and business opportunities.
Developed website product deployment strategies that ensured a balanced assortment of brands, price points, and styles.
Collaborated with marketing, buying and product development teams to produce the best product mix for our customer.
December 2013 - June 2014
Handpicked to be a part of this world renowned buyer's training program
Merchant and Planning Training Development Programee
This program provided extensive corporate and in-store supply chain, allocation/planning, merchandising, buying, trend analysis, pricing, negotiation, and vendor relationship training.
2008 - 2012
MICHIGAN STATE UNIVERSITY
BACHELOR OF SCIENCE (B.S.)
Retail Buying and Merchandise Management
BACHELOR OF ARTS (B.A.)